As we begin to close in on the 2017 calendar season, I can’t help but reflect on the year that’s become. 2017 was an amazing year for our small company, as we achieved many of the goals of which we set out to accomplish at the beginning of January. In March we moved to a new training facility, which at first we thought would be a risky move given that many of our clients had become so accustomed to our previous location. However fortunately for us, this gamble paid off well, as we only received positive feedback from our clients who much preferred the privacy, exclusive use, and training environment that our new location provides. In June we introduced 3 new additional small group classes and in July, due to an increase in demand, we were able to add 3 more. In October we celebrated our 10th year anniversary in business, which for anyone who operates a small business knows, is a feat in itself. 2017 also saw the online portion of our business reach new heights, as we are now currently working with over one hundred clients online throughout North America designing both customized nutritional plans and training programs. And although I am extremely grateful and proud for the success that we have attained this year, I cannot ignore the fact that absolutely none of this would have been possible without the help and support of our respected clients.
Thank You
I know that everyone is currently enjoying the holiday season and that most of you are taking today off from work, so I promise to keep this week’s blog short. I just want to tell you all that we truly appreciate all of the continued and ongoing support that we have received from many of you over the past few years. I’ve been working in this industry for over a decade and have seen MANY trainers come and go. This is a difficult industry to try and make a name for yourself in and when I tell other trainers that the majority of our clientele have been with us since I first started training clients, they are shocked to say the least. Most people who hire a personal trainer do so in thinking that they will only need the trainer for a few short weeks, or possibly months and then they can go off on their own. And in many cases, this does usually happen. Fortunately for us though, I can say that this rarely if ever happens. Now I could say it’s because we’re the best trainers. I could say it’s because we’re the most educated trainers. And I could also say it’s because we’re the most experienced trainers. But quite frankly I don’t know if any of that is true.
What I do know is true though is that we are the most dedicated trainers. We are committed to helping our clients achieve their goals and then set new ones, once they have accomplished the goals that they had originally made. We reward loyalty by trying our best to ensure that our long term clients continue to receive the absolute best rate that we can provide them with. We respect reliability which is why we try our best to accommodate our clients’ schedules, even when last minute changes are sometimes necessary. And we practice transparency by being completely honest with our clients, regardless if it means telling them the things that they don’t want to hear about their bodies and their health.
A Final Message
If there is anything that I could take away from this year, it would be that I learned what it means to work on my business rather then work in my business. Yes, I still occasionally will spend hours upon hours training clients on the floor. And yes, there are still plenty of days where I operate on 3-4 hours of sleep. However as our company continues to expand and we continue to hire and bring on more people, I see my role as head of our company beginning to slowly change. The trainers of whom will join our team and work alongside us in the future, will only be the best of the best. It took us ten years to build up a solid and reputable reputation and we don’t plan on diluting our service or our product by becoming too relaxed or comfortable with what we have already established. I don’t have a degree in business however I do feel as if I have some business sense. And I truly believe that if we remain true to our roots, accept gradual changes, withhold from making empty promises while refusing to offer tacky sales gimmicks, that we will continue to grow and succeed as a company. I also believe that as we continue to grow that our clients will grow with us. After all, we didn’t get here without you, so how can we expect to continue to succeed without you?
Happy Holidays Everyone!
Nick Cosgrove
Forever Fit Peformance