The Story Behind the Brand
Forever Fit Performance wasn’t built from a business plan it was built from passion, experience, and a relentless pursuit of self-improvement.
I never had any ambitions of working in the fitness industry. At 15 years old, I picked up The New Encyclopedia of Modern Bodybuilding by Arnold Schwarzenegger and read it front to back three times. I didn’t just read it, I studied it. I learned the theory behind training, nutrition, and progression… and then I went into the gym and applied it.
I was fortunate enough to land in a dirty, dark, old-school gym filled with experienced bodybuilders who took me under their wing. These weren’t textbook coaches, they were real lifters who lived the lifestyle. They taught me how to train hard, eat properly, and most importantly, how to be consistent. That environment shaped everything.
By the time I was 17, people in the gym started asking me for advice. Soon after, they started offering to pay me to train them. That’s when I realized this wasn’t just a hobby, it was a calling.
Years Coaching
The Journey
Because it’s built around you not copied from someone else’s program.
Age 15
Read Arnold’s encyclopedia front to back three times. Studied the theory, then applied it.
Age 17
People in the gym started asking for advice, then offering to pay for training.
2005
Officially launched Forever Fit Performance in Downtown Vancouver.
2007
Expanded to online coaching, serving clients across North America.
Today
20+ years in. Still competing. Still coaching. Still refusing to be average.
— Nick Cosgrove, Forever Fit Performance
Why This Matters
I’m not just a coach, I’m a competitive athlete who has been on stage and understands firsthand what it takes to push the human body to its limits. That experience changes how I coach. I don’t guess. I know.
My clients range from busy executives who haven’t trained in years, to competitive physique athletes preparing for their biggest show. What they all have in common is a commitment to doing the work and a coach who holds them to that standard every single session.
Most of my clients have been with me for over a decade. That’s not a coincidence. That’s what happens when the results are real and the relationship is built on trust.
Certified PT
First Aid
Yrs Experience