I like to think of myself as a fairly honest, reliable and respectable coach. I have over two decades of experience helping people lose fat, build muscle and improve their overall health. I continuously educate myself on the latest Dietary Nutrition, Training and Supplement Science, so that I can remain a valuable source of information for our clientele base. And most importantly, I LOVE what I do, and I CARE about my clients’ goals and their results.

As of today, our company Forever Fit Performance currently has a roster of over 230 clients that work with us here in Vancouver, British Columbia, as well as across North America. I have a personal roster of well over 150 clients that work with me both in person and online. As our company continues to grow each year, I believe it’s a testament to the fact that we are some of the most knowledgeable and motivational coaches in the Fitness Industry today.

However does all the above really mean that I am a good coach? I would be lying if I said there were not times when I questioned my own training methods and dietary practices. I actually think it would be completely arrogant and ignorant of me if I didn’t. I mean, my way of coaching people isn’t the only way to coach people. And I’m definitely not the best coach on the planet. And even after establishing a fairly well known and respected reputation amongst my peers and our clients, I occasionally have my doubts in my coaching abilities.

So I'm left wondering what truly makes a coach, a good coach? Better yet, how does a good coach, remain a good coach and not lose their credibility as their roster grows and their time with each individual becomes more and more limited?

Classes? Skipped Them.

Bomb Threats? Made Them.

Fire Alarms? Pulled Them.

Lockers? Destroyed Them.

Asshole? Was One.

Bully? Had One.

Help? No One.

Make no mistake, our clients' goals and results always have and always will be of utmost importance to me as a Coach/Trainer.

Continuing to provide a reputable and valuable service will always be a top priority to me as a Business Owner.

And being open, honest, and direct, will always take precedence over being politically correct as the person I wish to be perceived upon by others.

With all that being said, I have to admit that it feels incredibly liberating to say what I think, and speak how I feel, without having to give a single fuck as to what others might think of me. Yes, I have a company to operate. And yes, I probably should be more careful with my words at times. But I won't ever compromise my morals and self-deprecate my beliefs by remaining quiet when I witness selfish acts of cruelty, homophobic hate crimes, online bullying, systemic racism, gender inequality and any and all toxic/unjust behaviour.

I want to be wealthy, but I don’t work more than 2 hours a day.

I want to be fit and have defined muscles, but I don’t want to lift weights more than once a week.

I want to lean out and lose body fat, but I don’t want to change my diet.

When you read the above statements, you have to admit that they sound fairly ridiculous. However when you really think about it, I’m sure we all know at least one or two people who are either overweight, unhealthy, and/or financially challenged. And unfortunately the majority of these people (not all), really only have themselves to blame.