Over the course of any given week we will work with anywhere between 80-100 people on the floor and another 60-80 people online. Given the vast number of clients that we work with each day, it's extremely important that we remain very thorough with our initial consultations and exceedingly meticulous with our programs designs. We always ensure that each workout is catered towards each individual client. We even carry this practice over to our small group training. We have 3 levels of group classes that we offer - Beginner, Intermediate and Advanced. Rarely if ever do we recommend that a new client join our Intermediate or Advanced Group Training. In fact, if a person is completely new to exercising with weights or has been sedentary and inactive for a very long time, we always recommend that they start off with a few private training sessions first, so that they can obtain that much needed one on one instruction for at least the first few weeks of their training. This individualized attention to detail from both Megan and myself is crucial for the client's progression as we want to make sure that good habits are reinforced early so that bad habits never have the chance to develop at all (ie poor form, improper technique, incorrect breathing/tempo speed, etc).

Without a doubt one of the most common questions that I receive from my clients on a regular basis is what should they eat and how much they should eat to achieve their health and fitness goals. Unfortunately there is no generic one size fits all response to this question. How a person should eat and how much they should eat is dependent on numerous factors such as age, gender, genetics, training goals, lifestyle, etc. Very rarely if ever do I design the exact same Nutritional Plan for two completely different individuals. Even if the two individuals in question have similar goals, my plans are never identical and are constantly changing depending on how the person is looking and feeling each week. Therefore there is much more complexity to perfecting the absolute best meal plan then simply following a diet that can be found online that's been designed for the masses and has no real science, structure or merit behind it. With that said, there are a few basic principles and guidelines that I follow when designing my Customized Nutritional Plans for both my clients and myself. Some of which I've shared with you below.

I've been working within the fitness industry for almost two decades. During this time I've seen many training and dieting fads come and go. I've worked with hundreds of clients, both online and in person. I've helped people lose weight, build muscle, improve their overall health, and increase the value of their own quality of life. I've made plenty of mistakes, some of which I have learned from while others I've made and continue to make time and time again. I feel that with each new year that passes though, the more experience I gain in my respected trade. And with experience comes wisdom (in most cases anyways).

Therefore when it comes to working with a new client, I tend to rely on my wealth of experience and knowledge that I've gained to help this person achieve his or her training goals. And not to come across as arrogant or narcissistic but the majority of the time a client follows the plan I design for them, both with their diet and their training, they usually succeed. And even though our company has over a 90% clientele retention rate and despite the fact that the majority of our clients have remained loyal to us for over a decade and continue to work with us today ( which is extremely rare in this industry) we are far from well known or considered to be famous amongst our peers and competition.

And Thank God for That!

I remember the first time I ever stepped foot inside a gym. I was a scrawny, rebellious, arrogant teenage boy who thought he knew anything and everything about lifting weights. I would never think to ask for assistance if needed, or for a spot when necessary, as I would only view this as a sign of weakness. Growing up as a kid in the 1980's, I had idolize the physiques of the major movies stars of the day such as Arnold Schwarzenegger and Sylvestor Stallone, and knew that I wanted to one day look just like them. Once I was old enough to start lifting weights, I would steal and read every single bodybuilding magazine that I could find at my local gym to learn how the pro bodybuilders got so damn big. I ate exactly what they claimed to eat and trained exactly how they claimed to train. I even made sure to purchase all the same supplements that they claimed to take. But after 6 months of training, eating and supplementing like a pro bodybuilder, I looked and felt exactly the same.